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Celebrate your roots!!

Discover unique African-themed fashion and merchandise that tells your story.

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Why Choose Totem Proud?

At Totem Proud, we’re more than just a brand—we’re a movement dedicated to celebrating African culture and creativity. Here’s what sets us apart:

Authentic Designs

Our designs are deeply rooted in African culture, drawing inspiration from traditional patterns, symbols, and stories that have been passed down through generations. Each piece is crafted to honor the richness of Africa’s heritage, allowing you to wear your identity with pride.

Quality Materials

We believe that quality matters, which is why we use only the finest, durable materials to create our products. From eco-friendly fabrics to long-lasting prints, every item is made to stand the test of time while remaining comfortable and stylish.

Celebrate Your Culture

At Totem Proud, we’re passionate about celebrating the vibrancy and diversity of African culture through our designs. Every product is a tribute to the beauty, strength, and creativity of the continent, empowering you to embrace and share your roots with the world.

Real talk from our real customers

Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.

I just can’t recommend Shoptimizer enough. I feel like I’m on a first-name basis with some of the crew, they’re just so unbelievably helpful, no matter what the question. Their products are also so beautifully well made and easy to maintain, they’ll last for years to come.

Laura Fitzgerald

Every order from Shoptimizer has been an amazing experience. their site provides lots of detail so I know exactly what I’m getting and their customer support is just outstanding. I needed to swap an item for a different size and they arranged everything for me within 24 hours.

Kevin Walsh

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Our most popular products

Brands we stock

We pick the very best so you can be assured of the quality. There can be no compromises when it comes to materials, ease of wear, and durability.

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