Celebrate your roots!!
Discover unique African-themed fashion and merchandise that tells your story.
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Our Best Sellers
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Men, T-shirts, Tops & T-Shirts, Women
£29.99Select options This product has multiple variants. The options may be chosen on the product page -
Men, T-shirts, Tops & T-Shirts, Women
£29.99Select options This product has multiple variants. The options may be chosen on the product page -
Men, T-shirts, Tops & T-Shirts, Women
£29.99Select options This product has multiple variants. The options may be chosen on the product page -
Men, T-shirts, Tops & T-Shirts, Women
£29.99Select options This product has multiple variants. The options may be chosen on the product page -
Men, T-shirts, Tops & T-Shirts, Women
£29.99Select options This product has multiple variants. The options may be chosen on the product page -
Men, T-shirts, Tops & T-Shirts, Women
£29.99Select options This product has multiple variants. The options may be chosen on the product page -
Men, T-shirts, Tops & T-Shirts, Women
£29.99Select options This product has multiple variants. The options may be chosen on the product page -
Men, T-shirts, Tops & T-Shirts, Women
£29.99Select options This product has multiple variants. The options may be chosen on the product page
Why Choose Totem Proud?
At Totem Proud, we’re more than just a brand—we’re a movement dedicated to celebrating African culture and creativity. Here’s what sets us apart:
Authentic Designs
Our designs are deeply rooted in African culture, drawing inspiration from traditional patterns, symbols, and stories that have been passed down through generations. Each piece is crafted to honor the richness of Africa’s heritage, allowing you to wear your identity with pride.
Quality Materials
We believe that quality matters, which is why we use only the finest, durable materials to create our products. From eco-friendly fabrics to long-lasting prints, every item is made to stand the test of time while remaining comfortable and stylish.
Celebrate Your Culture
At Totem Proud, we’re passionate about celebrating the vibrancy and diversity of African culture through our designs. Every product is a tribute to the beauty, strength, and creativity of the continent, empowering you to embrace and share your roots with the world.
Real talk from our real customers
“Wore my Nigeria hoodie to my niece’s graduation and three strangers stopped me to say ‘Naija pride!’ Made me tear up. This is more than a hoodie—it’s instant family.”
— Chioma O., London
Trusted by Communities That Matter
Our hoodies have become fixtures at Ghana Party in the Park, Afrobeats concerts across Europe, African Student Union events on university campuses, and family gatherings bridging continents. When diaspora communities need authentic representation—not tokenistic merchandise—they choose Totem Proud. Because celebrating your heritage shouldn’t mean compromising on quality, and representing your motherland deserves more than mass-produced alternatives. This is pride you can wear, authenticity you can feel, and heritage you can pass on.
Join Thousands Celebrating Their Roots
From Lagos to London, Accra to Atlanta, Addis Ababa to Amsterdam—our community spans every corner of the globe. Over 10,000 proud Africans have chosen to wear their heritage with us, representing all 54 nations from the Sahara to the Cape. Whether you’re second-generation British-Nigerian connecting with your roots, Ethiopian diaspora in Toronto, or Ghanaian heritage in Hamburg, you’re part of a movement that’s bringing African pride to everyday life.
Wear Your Roots with Pride
From the Gateway to Africa to diaspora communities worldwide—our Ghana Heritage Collection honours the Black Star nation with premium Cotton Heritage hoodies. Each design celebrates the red, gold, and green that inspired a continent's freedom.
Our most popular products
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Men, T-shirts, Tops & T-Shirts, Women
£29.99Select options This product has multiple variants. The options may be chosen on the product page -
Men, T-shirts, Tops & T-Shirts, Women
£29.99Select options This product has multiple variants. The options may be chosen on the product page -
Men, T-shirts, Tops & T-Shirts, Women
£29.99Select options This product has multiple variants. The options may be chosen on the product page -
Men, T-shirts, Tops & T-Shirts, Women
£29.99Select options This product has multiple variants. The options may be chosen on the product page
All 54 Nations Celebrated
From the Atlas Mountains to the Cape of Good Hope, we honour every African nation with authentic flag representations and premium quality. Your heritage deserves nothing less than excellence.
